Think Shopify is the e-commerce solution? Let's see how their transaction-fee-hungry platform stacks up against custom e-commerce rebellion.
Only payment processor fees (2.9% + 30p). No additional platform fees on top.
Payment processor fees (2.9% + 30p) PLUS Shopify's additional transaction fees (0.5-2%).
Unlimited e-commerce design. Create shopping experiences that convert like crazy.
Limited to Shopify themes. Your store looks like thousands of others.
Custom checkout flows optimised for your customers and conversion rates.
Locked into Shopify's checkout. Want to customise it? Pay for Shopify Plus.
All functionality built-in. No monthly app fees or third-party dependencies.
Need a feature? Install an app. Each app costs £10-50/month. Forever.
Lightning-fast custom e-commerce that loads in under 2 seconds.
Shopify themes are bloated with features you don't need. Slow loading = lost sales.
You own all your customer data, analytics, and business intelligence.
Shopify owns your data. Leave Shopify, lose your customer insights.
Built to handle Black Friday traffic without breaking or slowing down.
Shopify sites slow down during high traffic. Premium plans required for better performance.
One-time investment with no ongoing fees, transaction costs, or app subscriptions.
Monthly fees + transaction fees + app fees = death by a thousand cuts.
See how much Shopify steals from your business every year.
Monthly plan: £29 × 12 = £348
Shopify transaction fees: £10,000 × 2% = £200
Payment processor fees: £10,000 × 2.9% = £290
Apps (conservative): £50/month = £600
TOTAL SHOPIFY COST: £1,438/year
Monthly plan: £79 × 12 = £948
Shopify transaction fees: £50,000 × 1% = £500
Payment processor fees: £50,000 × 2.9% = £1,450
Apps (growing business): £150/month = £1,800
TOTAL SHOPIFY COST: £4,698/year
Monthly plan: £289 × 12 = £3,468
Shopify transaction fees: £100,000 × 0.5% = £500
Payment processor fees: £100,000 × 2.9% = £2,900
Apps (established): £300/month = £3,600
TOTAL SHOPIFY COST: £10,468/year
One-time development: £8,000-15,000
Monthly hosting: £40 × 12 = £480
Payment processor fees: Same as Shopify (2.9% + 30p)
Platform transaction fees: £0
App fees: £0
ANNUAL COST: £480/year + payment processing (after year 1)
At £50K revenue:
Shopify total: £4,698/year
Custom total: £480 + £1,450 = £1,930/year
YOU SAVE: £2,768/year
Custom e-commerce eliminates Shopify's platform fees and app costs while keeping the same payment processing.
Stop giving Shopify a cut of every sale. Build a custom e-commerce store that keeps 100% of your revenue and converts better than any theme.